Penn National Gaming, Inc.

Senior Digital Growth and Acquisition Manager REMOTE

Job ID
2021-86388
Property
Penn Interactive Ventures - NV
Location
US-NV-Henderson
Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and icasino across the US.

 

We're looking for an experienced user acquisition professional with a passion for marketing, user acquisition and mobile games. This role will take the lead with our growth marketing and user acquisition strategies. Your main duties include managing user acquisition campaigns across multiple free-to-play mobile titles, improving key performance indicators, and working cross-department to collaborate on new initiatives. In this role, you will be the expert in User Acquisition for our mobile games! You will create and manage partnerships with key UA platforms to develop and drive UA strategies, onboard new channels and execute critical user acquisition campaigns. You will manage a 6-figure monthly budget and be a part of a collaborative mobile game studio that rewards both team and individual success!

 

Responsibilities

  • Building and managing paid user acquisition campaigns across multiple channels, including AdWords, Apple Search, Social Media, and Ad Networks.
  • Conduct thorough and deep analysis to optimize mobile marketing campaigns to acquire and engage users at a large scale.
  • Leverage 3rd party mobile attribution and analytics to measure, evaluate, optimize and develop media strategies.
  • Develop A/B testing programs to maximize acquisition efforts and ROI.
  • Help shape our marketing efforts through a mix of data analysis and campaign management
  • Work with cross functional team to establish growth strategies to support Absolute Games’ KPI goals. 
  • Conceive and execute on a wide range of content campaigns to drive performance and player engagement and retention. 
  • Manage ASO. 
  • Manage SEO. 
  • Analyze data to monitor performance and uncover areas for improvement. 
  • Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Qualifications

  • Subject Matter Expertise: You have deep experience in media buying for mobile apps or a SEM (Google/Bing/Apple) on either desktop or mobile apps. Experience with Free-to-Play games a plus.
  • Metric driven. You’re comfortable performing campaign analysis, reporting results and discovering trends.
  • You enjoy making a measurable impact on your team and the company. You are a self-starter who can work with limited oversight and takes ownership of your channels and campaigns.
  • Solid project management skills: ability to collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward. 
  • Strong growth track record, with samples and results of past campaigns.
  • Outstanding written, oral and organizational ability. 
  • Knowledge of, and experience with, major ASO, SEO, and advertising platforms
  • Proficient with data and analytics in a growth marketing environment. 
  • 3-5 years’ experience in SEO, user acquisition, and growth marketing.

Something to leave you with

We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win! Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe. Some of our competitive benefits include: 

  • Flexible paid time off options and holiday time.
  • A multi-carrier marketplace that has a wide array of medical, dental, and vision insurance options.
  • 401K saving & matching program.
  • Collaborate and flexible working environments.

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