Penn National Gaming, Inc.

Senior Marketing Analyst, iCasino

Job ID
2021-86777
Property
Penn Interactive Ventures - Philadelphia
Location
US-PA-Philadelphia
Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. As such, PI is looking for a Marketing Analyst to assist in accelerating the growth of PI’s real money and free to play gaming products, including its online sportsbook and online casino games.  

 

As a passionate and result-driven senior marketing analyst, you will be responsible for putting together various analyses and reports to support the marketing team and leadership. You will have a deep understanding of all of our iCasino products and be able to make recommendations and provide insights to Penn Interactives’ marketing team in critical decision-making that drives key planning across new market acquisition and CRM/retention efforts. The Analyst will also be responsible for putting together weekly, monthly and quarterly reporting for leadership.

 

You have a data driven mindset with an exceptional attention to detail. As a member of the Marketing Analytics team, our goal is to collectively ensure that the organization will be making smarter and ever-increasingly informed and data-driven marketing decisions to improve  the overall player journey & marketing efforts, as well as to exceed the marketing SMART objectives by improving all marketing KPIs across all delivery departments.  The Marketing Analytics team is responsible for providing data driven insights and support through analysis, business intelligence, dashboarding, and process improvement.

 

PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and it's vital that the Marketing Analyst will assist the Marketing Analytics Director in upholding and cultivating this culture as we grow.                 

 

Responsibilities

  • Serve as the marketing team’s subject matter expert for measuring the performance of our iCasino products
  • Partner with department heads to actively provide insights and business recommendations
  • Develop and oversee data projects related to iCasino products to enhance and evolve PIV’s data ecosystem
  • Coordinate and execute on all weekly, monthly and quarterly deliverable for the marketing analytics team
  • Conduct ad hoc analyses as directed to support the needs of the marketing team across PIV’s suite of real money gaming products
  • Oversee data collection and processing from all marketing data sources to ensure clean and consistent data for analysis
  • Clearly communicate insights and recommendations to the marketing team backed by data
  • Design and maintain dashboards for various stakeholders in the organization as it pertains to marketing
  • Maintain necessary processes, controls and procedures to ensure data accuracy and marketing functionality and comply with the various regulatory, privacy, and security policies and regulations
  • Execute in an intense, fast-paced, and highly iterative environment

Qualifications

  • Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, Mathematics or other quantitative fields. Equivalent combination of education and experience considered
  • 4-6 years of relevant experience delivering analytics and data driven process at an organization
  • Expert in Microsoft Office suite, with exceptional proficiency in Microsoft Excel (index/match, vlookup, pivot tables & data management)
  • Advanced ability to manipulate, analyze, and interpret large quantities of data and translate findings into actionable insights (SQL)
  • Highly experienced in creating reports and dashboards in a modern data visualization tool (Tableau, PowerBI etc)
  • Strong EQ with an ability to work closely with various stakeholders and competing priorities while still finding a way to “get things done”
  • Familiarity with web analytics tools (GA), Attribution tools (AppsFlyer/Singular) and UI/UX tools (HotJar/ContentSquare)
  • Extremely high attention to detail
  • Proficient in digital marketing principles (omni-channel) and best practices around marketing analytics
  • Ability to meet deadlines and to work under the pressure of short time constraints 
  • Passion for casino, gaming or gambling industries is highly regarded

Something to leave you with

PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and it's vital that the Marketing Analyst will assist the Marketing Analytics Director in upholding and cultivating this culture as we grow.      

#LI-PS1
#LIRemote

 

 

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