Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and iCasino across the US. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!
PI is looking for a Lifecycle Marketing Specialist to maximize customer experience and player retention through the delivery of personalized marketing communications, innovative player bonus and promotional offerings, and an industry-leading omni-channel player journey experience.
The Lifecycle Marketing Specialist is a key role that sits within the CRM team as part of the broader Marketing team for our iCasino vertical. This role is responsible for the execution of a wide array of data-driven responsibilities, with the goal of increasing customer lifetime value and high levels of player retention.
The ideal candidate for this role possesses a comprehensive understanding of the player journey and what it means to deliver omni-channel communications at every touchpoint. The Lifecycle Marketing Specialist will strategize, develop, and deploy sophisticated personalization at scale across all marketing owned channels (email marketing, push notifications, in-app notifications, etc), ensuring alignment to every stage of the player lifecycle.
Developing timely, differentiated, and customized promotions/bonuses for our players across products is another core responsibility for this role. We’re looking for an individual with strong marketing and technology experience, deep CRM expertise, a proven track record in marketing automation, and the ability to collaborate cross functionally
The following and other duties may be assigned as necessary:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
This job does not have supervisory responsibilities.
Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.
Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Certificates, Licenses, Registrations
Position requires licensing in applicable states that PI operates, which is subject to change.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.
This position is expected to travel 10% of the time.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe. Some of our competitive benefits include: